Mitsubishi Motors Ireland continues as Official Vehicle Sponsor of Classic Hits
Mitsubishi Motors Ireland is thrilled to continue as the official vehicle sponsor of Classic Hits for 2020.
The sponsorship agreement comprises of two Eclipse Cross’ and two ASX’s driven by the Mitsubishi Motors Classic Crew. The 1.5L Petrol 6MT stylish Eclipse Cross SUV has a range of innovative features and comes with an incredible 8 Year Warranty, as standard. The spacious 2L Petrol Automatic Compact ASX encompasses intelligent safety features and excellent road holding and control and also comes with a market leading 8 Year Passenger Warranty, as standard.
Classic Hits, an Irish independent multi-region radio station based in Dublin, broadcasts to the four most populated urban areas in Ireland and has 277,000 weekly listeners. Our partnership with Classic Hits is set to enhance brand awareness for Mitsubishi Motors and strives to re-ignite the positive heritage and interest in Mitsubishi Motors within the Irish market.
Natasha Maher, Marketing & PR Manager of Mitsubishi Motors Ireland commented; ‘‘We’re thrilled to continue our partnership with Classic Hits. With a strong listenership and large digital following, we are confident that we will see an increase in brand awareness across the coverage area.’’
Neville Murphy, Advertising Account Manager of Classic Hits said; ’’Classic Hits are delighted to have extended their partnership with Mitsubishi Motors Ireland Ltd.
This is our third year working with Mitsubishi and the fleet has really bolstered the station and crews presence around the country. The cars are stylish, economical and extremely safe. The team in Mitsubishi Ireland are a pleasure to deal with and their dealer network around the country, always welcoming.’’
About MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
